With expertise from 8 years as a leader in the travel industry, including as VP of Content for Trip.com and Head of Editorial for Skyscanner, combined 4 years of arts and community sector consulting, I can help you develop a strategy for your content and communications, or act as a digital producer, for example on a new website. I can bring an editorial eye to archival material and other content to help your work shine.
Services
- Vision and Branding
- Strategy across marketing and PR
- Content strategy and development across web, email and social channels
- Archival work
- Digital production
Work with me if you:
- Need a generalist approach: someone who can do it all, or knows who to ask to find out
- Understand that digital content is not just about short term sales
- Like to take a creative approach
- Are in the arts, climate, degrowth or travel
- Are dedicated to embedding ethics, accessibility and sustainability into your work
My unique experience includes:
- Leading content for Trip.com, a startup that pioneered personalized travel recommendations, acquired by the CTrip Group in 2017
- Leading data-informed communications campaigns to garner PR and social coverage
- Working closely with the CEO on the rebrand from Gogobot to Trip.com
- Collaborating with product teams on new features which impacted app retention, garnering press coverage and content partnerships
- Leading content strategy training for global teams at Skyscanner
- Creating a freelancers’ programme for Trip.com voted in the top 50 worldwide alongside Airbnb and other large companies*
- Conference speaking and presenting (Traverse, Women’s Travel Fest, NY Times Travel Show), press spokesperson (Forbes, HuffPo, Kiplinger, Her Magazine)
- Deep knowledge of the travel and arts sectors
*Kalo freelancers survey
Selected Clients
Whitecross Street Party (2022-2024) I consulted with the WXSP team to refresh and grow their online presence, pulling together a new mission, branding, and overall look. We doubled social followers and email list, and brought in established videographers and photographers to highlight the beautiful combination of street art and communities that has been making WXSP one of London’s best events for 15 years.
At Independent Dance, a 30 year old NPO, I acted as digital producer for the launch of their new website in 2022, and delivered a digital marketing strategy and training for the team. I also acted as editorial lead/digital producer on the re-release of ID’s Digital Library, an audio and video archive going back over 30 years.
Want to do something together? Get in touch:
info@juliapond.com
+44 795 132 3926