With expertise from 8 years in the travel industry, including as VP of Content for Trip.com and Head of Editorial for Skyscanner, combined with first-hand arts-sector knowledge, I can help you develop a strategy for your content and communications, or act as a digital producer, for example on a new website. I bring an editorial eye and academic chops to archival material and other content to help your work shine.

Image Credit: Rodrigo Soares


  • Digital marketing, content (web, email and social) and PR strategy 
  • Branding
  • Digital Production  

Work with me if you: 

  • Need a generalist approach: someone who can do it all, or knows who to ask to find out
  • Understand that digital content is not just about short term sales 
  • Like to take a creative approach 
  • Are in the arts or travel 
  • Are dedicated to embedding ethics, accessibility and sustainability into your work

My unique experience includes: 

  • Leading content for Trip.com, a startup that pioneered personalized travel recommendations, acquired by the CTrip Group in 2017
  • Leading data-informed communications campaigns to garner PR and social coverage 
  • Working closely with the CEO on the rebrand from Gogobot to Trip.com
  • Collaborating with product teams on new features which impacted app retention and garnered press coverage and content partnerships 
  • Leading content strategy training for global teams at Skyscanner 
  • Creating a freelancers’ programme for Trip.com voted in the top 50 worldwide alongside Airbnb and other large companies*
  • Conference speaking and presenting (Traverse, Women’s Travel Fest, NY Times Travel Show), press spokesperson (Forbes, HuffPo, Kiplinger, Her Magazine
  • Deep knowledge of the travel and arts sectors 

*Kalo freelancers survey

An example of a current client: 

As a freelance digital producer at Independent Dance, I acted as digital producer for the launch of their new website, and am delivering a digital marketing strategy, as well as acting as editorial lead/digital producer on ID’s Library, an audio and video archive going back over 30 years (to be launched in Spring 2022). ​

Get in touch:
+44 795 132 3926